Strategy and planning

Customized PR- and content strategies that help you and your company reach your goals and maximize your results.

For continuous focus and engagement

Every successful communication effort begins with a well-thought-out strategy and a carefully designed plan.

However – I believe in the short and concise. A PR plan should not, contrary to what many seem to think, be a thick book that collects dust among all other documents, but a living document that is updated at regular intervals, based on current situations and events.

I have worked with companies of all sizes, from startups to global enterprises, and my focus is to develop and implement effective strategies that lead to results that engage and resonate with your target groups.

Close collaboration for best results

I work methodically and goal-oriented. I start by conducting a thorough analysis of your current situation, including your target audience, competition and existing communication efforts. I then work closely with you to define clear goals and objectives for your communication and develop a strategy to achieve these goals.

My strategic planning encompasses all aspects of communications, including media relations, digital marketing, social media, crisis communications and much more. I help you identify the most effective channels and tactics to reach your target audience and develop a detailed plan to implement these efforts in a coordinated and effective manner.

Continuous support throughout the process

Strategy and planning is a continuous process that also needs to be adjusted and updated over time.

Whether you need end-to-end support, or you want help updating an existing plan or strategy, I make sure your communication is and remains relevant and reflects the goals you want to achieve.

Curious about what PR and content can do for you and your business?

Whether you need help to develop a PR and content plan and/or strategy from scratch or want to increase the media impact of an individual PR activity in Sweden, Denmark or Norway (or in all markets), I can help you.

I believe in action and therefore like to start with a test activity to test out, and so that you can see it all works and also feel safe with the process as well as with me.

Contact me for an informal meeting and I will be happy to tell you more. Looking forward to hearing from you.

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